“Put your best foot forward.” Start-up companies looking for venture capital dollars should pay heed to this old adage in today’s turbulent economy. Now isn’t the time for amateur Web sites, copy and brochures. If you want investors to take you seriously, invest in public relations.
January 5th, 2011
PR can be a powerful tool to establish credibility, garner good will in the community and attract new business. Yet, too often organizations don’t show enthusiasm or interest for their own product or service. It brings to mind that classic line from the movie Jerry McGuire, “Help me help you!“
January 5th, 2011
In today’s electronic world, anyone with access to the Internet can become an investigative reporter and widely distribute information within seconds. So, if you’ve got something you’re not keen to release keep in mind that someone, somewhere is likely going to find out. If that happens you’re boxed into a reactive fire-fighting mode instead of controlling the content.
January 5th, 2011
Earned media is more important than ever. The economic crisis has forced many organizations to slash their advertising budgets and rely on PR, or “earned media,” to get their message out. Targeted PR is considerably less expensive than advertising and helps establish third-party credibility.
January 5th, 2011
The success of your Internet-based can hinge on the quality of your website. It must be inviting, professional and informative. Whether you’re selling products or promoting affiliate programs, incorporate some basic principles.
January 5th, 2011
Success in commercial real estate is measured by occupancy rates. You must continually fill your pipeline with new tenants while making sure current ones stay put. When building a marketing strategy, identify your target tenants and then determine the right messages and media to reach them.
January 5th, 2011
Apple has leveled the playing field for companies of all sizes and individual entrepreneurs by making it easy and affordable to market an iPhone application. But with more than one billion downloads and 48,000 applications competing for attention, simply placing your application in the App Store doesn’t guarantee success. To get noticed, you have to market your app just as you would a new product in a brick and mortar store.
January 5th, 2011
A well-placed news article is a more effective and less expensive way to get a bang for your precious marketing bucks. Yet, many companies equate public relations expertise with the costly monthly retainers often required by larger PR firms. While it’s true that large firms may be too expensive, chances are independent consultants and small firms are more affordable than you think.
January 5th, 2011
If you’re considering hiring a marketing consultant, a top concern may be, “How much will this cost and how do I know I’m getting my money’s worth?” The most standard payment forms are monthly retainer fees and hourly rates, with lots of hybrid solutions in between. There are pros and cons to each, so make sure you know your options.
January 5th, 2011
Weed out useless jargon from your web site and give the reader meaningful information. Don’t make your reader wade through useless words that don’t add value to the copy. Keep visitors from abandoning your site by learning taking corrective in three key areas.
January 5th, 2011
If you want to get quoted in the media, learn to talk in sound bites. It’s the single most effective way of transmitting a message. In this age of headline news, you must appeal to people with short attention spans and limited time. So regardless of what you have to say, say it quickly and with impact.
January 5th, 2011
When times get tough, most companies slash their marketing budgets. Yet a slow economy often presents the perfect opportunity to rev up your marketing machine if you know what to look for and smart ways to invest.
January 5th, 2011
The goal of engaging the media is to get “good PR,” and a well-placed article is a great way to raise awareness and create good will for your organization. Yet too often corporate spokespeople, officials and talking heads adopt a bunker mentality when talking to a reporter.
January 5th, 2011
Whether you’re a venture capital firm seeking investors for your clients or a start-up seeking your own funding sources, don’t ignore the basics of self-promotion. With thousands of companies vying for limited investment dollars and opportunities, smart marketing can help cut through the clutter so your message reaches its target. You can learn how in five easy steps.
January 5th, 2011
The economic slowdown has brought most real estate projects to a screeching halt. Just because buying and renting has slowed down doesn’t mean you should go underground. When the real estate market rebounds, you want your property to be top of mind. There are some easy ways to get your project noticed that won’t cost a lot but will pay-off by generating goodwill and awareness.
